On August 15th, Mr. Zhiwei Xu, Chairman of Longrich, had an exclusive interview on Philippine GMA TV
at Crown Plaza in Manila. He described Longrich history, company vision, future global market planning
and challenges to reporters’ questions.
Founded in 1986, Longrich group has evolved into the biggest and the most technologically advanced
cosmetic behemoth in China, focusing on R&D, production and sales of daily care and health care products.
Longrich has established its presence in over 20 regions and countries and its products sold in over 50
regions and countries around the world. Longrich has over 12,000 employees in which bachelor, master
and doctor degrees accounts for over 35% of its personnel. During the last 28 years Longrich has grown
healthily and steadily into a world-renowned brand in daily care and health care industry.
Longrich boasts eight research and development centers worldwide which are: Longrich (USA) Health
and Cosmetics Research Institute, Longrich (France) R&D Center, Longrich (Japan) Beauty and Health
Innovation Center, Longrich Biotechnology Research Center, Longrich Postdoctoral Research Laboratory, Longrich
Academician Laboratory, Tsinghua University (College of Life Science) Longrich Biology Institute, Jiangnan
University Longrich joint research center for functional foods. These research institutes have improved
Longrich product portfolio and make Longrich brand burst with vitality. Also, numerous reputable companies
around the world have been in cooperation with Longrich in OEM projects, which laid solid foundation for
Longrich to go global
Our company has long been committed to providing a healthy and beautiful lifestyle for all the families
in the world. We cooperate with our partners in the most effective way. In the future, Longrich will continue
to seize opportunities and keep providing high-quality mass fashion products across the globe.
Longrich has gradually expanded its overseas market by appointing local agents in HK, Singapore, Dubaiand has established branches in Eastern Europe, Africa, Southeast Asia as well as Northeast Asia.
With a population of 100 million, the Philippines represents a huge market full of opportunities. Export
services became the mainstay industry and each year the country exports a large number of labor force
to provide high quality services around the world. The company hopes it can establish extensive cooperation
with the Philippines by taking advantage of its market and importing Philippine produce. The chairman
also commented that his visit this time was aimed at facilitating and improving cooperation.
Longrich had contemplated establishing a branch office in Philippines in 2012 but the groundwork was
officially launched in 2013. He continued by expressing his gratitude and said he was very happy to
receive such honor for this first visit in the country. He also commented that his visit this time was aimed
at facilitating and improving cooperation he then added that he met with several major distributors of
Longrich in the Philippines. He added that Longrich would continue to grow in the Philippine market all
the time and honor its commitments to its customers.
Mr. Xu concluded by addressing its sincere hope to see Philippine distributors to join forces to make
Longrich bigger and stronger in the Philippine market.
